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Press Release

Medica Healthy Savings Grows Farmers Market Program

Offers Members More Ways to Save on Fresh Produce

June 16, 2015

MINNEAPOLIS, Minn. — Medica members participating in the Healthy Savings program will now be able to receive up to $3 off a tray of produce at participating Farmers Markets this summer. The Healthy Savings Farmers Market promotions begin in mid-June and will run through October.

With over 2,000 pounds of produce purchased by members at more than 25 Farmers Markets last year, the Medica Healthy Savings program is excited to unite with area Farmers Markets to offer the unique benefit for the third consecutive season. The program started in 2013 with nine Farmers Markets and has grown to include over 30 markets including many metro area markets and spreading as far north as Alexandria and as far south as Wabasha.

"Going to a Farmers Market is a great family experience. We are definitely seeing more and more Medica members around the market as a result of this program. We love the new customers and are pleased to help connect members with our local farmers," said Audrey Lord, manager of the Annex Farmers Market in Downtown Minneapolis.

Each week, Medica members receive announcements on dates when participating Farmers Markets are offering the promotion. Members simply present their Healthy Savings card at the information booth to receive their $3 voucher that can be used towards any fresh produce purchase at the market. For more promotion details and a full list of participating markets members can visit the program website www.medica.com/healthysavings.

About Healthy Savings

Healthy Savings is a program which enables health insurance members to save on healthier foods without having to clip, print or download coupons. Discounts range from $30-$70 each week and are offered on fresh produce and other healthy staples including milk, bread, cheese, lean meats, eggs, and yogurt. Only products in the top 1/3 of healthy items in a grocery store are offered on promotion through the Healthy Savings program.

Solutran S3 technology serves as the supporting substantiation platform behind the Healthy Savings program. The mission of Healthy Savings is to unlock the enormous potential within each individual with the goal of working together to change the way America eats.

About Medica

Serving about 1.5 million members, Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest. The non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who have employees outside the Medica regional network. Medica's vision is to become the community’s health plan of choice, trusted for its integrity, respected for its service, and admired for its commitment to innovation and efficiency.

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Contact

Greg Bury
Senior Manager, Public Relations
952-992-8437
[email protected]

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